Advertising Frequently Asked Questions | The Safari Company Advertising

Why do you limit the number of profiles in each category?

We limit the number of profiles per category on The Safari Co., specifically for the benefit of all our members. This ensures an exclusivity and a high level of exposure which translates into more bookings for every member of The Safari Co.

If a category is full, your application will be placed on a waiting list and we'll advise you as soon as space becomes available.

Why do you charge in US$?

The Safari Co. covers 15 countries across southern and east Africa as well as the Indian Ocean Islands, each with its own currency. Due to the number of currencies, we have to feature our prices in one commonly used and accepted international currency which in this case is the US$. Thus, our advertising is quoted in US$.

If you pay online by credit card, the amount reflected on your bank statement will be in your local currency. The online payment process is secure and safe. Learn more about our online security.

Applicable to South Africa only - if you want to pay by bank transfer, and you require a quote in South African Rands, we will provide you with the relevant amount in Rands. This amount will be valid for 24 hours at which time a revised amount will have to be requested. Please contact our Ad Support Team for assistance in this regard.

How do I renew my listing?

Managing your company profile on The Safari Co. should be convenient and easy. That’s why we automatically renew your subscriptions when they are about to expire.

Auto-renewal billing applies to credit/debit card payments. All renewals are billed in U.S. dollars at the beginning of each renewal period and will automatically be extended for successive renewal periods of the same duration at the subscription term originally selected, at the current, non-promotional subscription rate. All charges will appear on your credit card statement and your subscription will automatically renew each term until cancellation. If you paid by bank transfer or cheque, you will be sent an email to notify you.

If you wish to change your credit card billing details to be charged or if your credit card information otherwise changes, please contact our Ad Support Team to make the neccessary changes to your credit card information.

Can I make changes or add to the basic profile page layout?

No, our profile templates are set up in a carefully designed format to display your company information in a consistent, user friendly design for ease of navigation. Descriptions, rates, headings and photos appear in the same place for every listing, so travelers can access the information quickly and conveniently.

The Safari Co. website is developed to meet the highest usability standards and constantly improves our site structure to offer travelers the most convenient browsing experience.

Can I feature two or more businesses on my profile?

The Safari Co. does not accept more than one business per profile. The only exception is if you have more than one business and the additional business is similar and on the same property, you may advertise them on the same page. If they are on separate properties and/or different business types, you'll have to register profiles for each of your businesses. Our profile layouts differ from category to category and our search functions are specifically designed around categories.

If you own more than one business in the same town/ suburb, you need to advertise each property you own separately. We might not be able to accept all your business listings but please disclose other business interests to us.

Can I include my personal business website on my profile?

Yes, you can include a link to your personal business website, provided you place a link on your website's homepage to The Safari Co.

Our Ad Support Team will provide you with the html code for the link. Once you've uploaded the link to The Safari Co., we'll approve it and then add a link to your website from your profile.

How can I accept online credit card payments for my services?

Credit cards are a convenient way to collect deposits, confirm bookings and improve your cash flow. The Safari Co.'s web development division specialises in implemetation of online payment gateways. Please contact our Ad Support Team for assistance.

What is a 'Special Offer'?

A Special Offer is a limited-time advertisement to promote your rate discount or a deal on extra services. Many advertisers run a Special Offer when they want to fill up space last-minute due to a cancellation or to promote availability in the off-season when business is slow.

We promote your Special Offer throughout the site, so that potential travelers can find applicable special deals in the destinations and categories they find of interest.

Special Offers are displayed as follows:
Specials Search Results based on destination and category
A 'Specials Tag' appears on the top of your profile as well as on the rates page
Specials are randomly displayed on the relevant destination and category pages

You can only run one Special Offer at a time for your profile. Two weeks is the minimum amount of time you can run a Special Offer.

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	Online Marketing and Advertising

	Why it makes sense to advertise online: Online marketing and advertising far outweigh the responses you get from other media resources (such as magazines, radio and newspaper) if effectively managed. Travelers (leisure and business) are becoming more informed about their intended destination by means of research and travel information sourced on the internet. They want to deal direct with the experts and service providers. Advertising on the internet is one of the most cost-effective ways to advertise with no print runs or expensive air time.

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	Facts about Travel and the Internet

	1. 70% of travelers research and plan their holidays online. 2. Travel is the number one product (44%) bought by internet users; higher than computer software (26%) and books (24%). 3. Travelers trust online reviews written by other travelers. 4. The majority of travelers prefer to book and pay for their travel arrangements online by credit card due to convenience. 5. The internet gives travel businesses unparalelled exposure to millions of potential clients across the globe that book and search for travel services on the worldwide web. 6. Online marketing and advertising offer the highest ROE of any advertising medium, and is one of the most measurable.
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