Part of our commitment to Africa is a focus on community development in southern and east Africa by partnering with an organization called Touch the Land.

We seek to redistribute part of the revenue generated by advertising and marketing fees, to those people that need it most. We have a passion for Africa and want to see the chains of poverty broken over the people of this amazing continent.

We offer African travel businesses the opportunity to feature on The Safari Co. for a nominal fee (see why it makes sense to promote your business here). Part of this revenue contributes towards the well-being of communities across Africa, as we donate 10% of our revenue each year to Touch the Land. This is only the beginning as we aim to increase the percentage every year.

The Safari Co. is a professional, commercial business who's owners have been actively involved in the African tourism industry for more than a decade. We use our commercial success as a social enterprise that finds it's roots deep in the African soil. We are committed to see whole communities taken out of poverty and together with these communities, we want to break the cycle of poverty through lending a helping hand in creating healthy, income generating, responsible communities that will sustain growth and commitment towards a better life.

Touch the Land is a foundation that implements rural community development projects in some of the countries featured on our website.

The foundation's vision is to build sustainable futures for some of the poorest people in Africa in partnership with the people being assisted. They have realized that a 'hand out' mentality takes dignity away from those that are suppose to benefit. It creates an unhealthy dependence on an outside source (that can stop giving at any time) and prevents people from being empowered to take themsleves out of poverty. Most people just need an opportunity to make radical changes to their own lives and that is what Touch the Land brings to communities.

Currently our focus is on supporting rural communities dependent on subsistence agriculture because we believe it is the most effective way of bringing real change into the lives of families. It creates food security after the first season but more importantly, it also brings dignity as they are empowered to do something about their situation themselves. It is also the first step towards taking whole communities out of poverty permanently.

The best of all, when you use The Safari Co. website to plan your African safari you are making a real difference in the lives of the people in Africa! It's also good to know that every business featured on The Safari Co. contributes towards the well being of communities in Africa. If that makes you feel good, that's exactly what it's suppose to do. It's great to do this together.

To see some of the work Touch the Land does, go to their website at www.touchtheland.com