Advertising on The Safari Company | Add A Business Profile | Online Tourism Marketing and Promotion

Comprehensive Online Business Profile : US$192 (only $16 per month)

Your business profile consists of: a full description page with 9 x photo gallery facilities, services and/or detailed itinerary/ies rates and includes with a 'specials' section a booking/enquiry form (enquiries sent direct to you) traveler reviews and comments location and directions (with Google map) This 'mini website' is a complete representation of your business and the services you offer to clients. Full contact details ensure that clients deal with you directly - this ensures a high success rate and more confirmed bookings. Here are a few examples of a business profile: Accommodation: Mumbo Island Lodge Tour Operator: Distinctive Africa Tour Package: Migration Routes Wedding Services: Daena Chanel Photography


Add your profile here	Validity: 12 months

Add Additional Directories : US$36 per category (only $3 per month)

Your profile is listed under your main category of choice. Increase exposure for your business by featuring in any of these additional directories:

Wedding Venues Directory

Conference Venues Directory

Health Spas & Hydros Directory

Romantic Places Directory

Golf Directory

Add Packages, Tours & Itineraries : US$36 per itinerary (only $3 per month)

Every package/itinerary featured on The Safari Co. has its own profile (see example

) and is listed in and searchable by its respective category and destination (i.e. Horseback Safaris in Botswana).

When it comes to holiday decisions, after destinations, packages and itineraries play a major role in the choice of a holiday. Be found when travelers look for the holiday packages you have on offer.

Article Publishing : included in profile package

We promote your business by publishing and distributing articles about your services, region or category online. Every article are then linked backed to your business profile. Use this service to provide travelers with your expertise and knowledge by writing informative articles that will help them plan the perfect trip, and then increase the visibility of your online profile. Publishing subject to The Safari Co.'s approval.

This service is included in the business profile package

Increase Visibility: In-article banner adverts are available for Safari Co. members in articles written by that member at a 50% discounted rate per banner. General articles written by a Safari Co. author are open for banner advertising at the normal rate. See 'Banner Adverts' below.

Photo & Video Submission : included in profile package

Every month we have a TOP10 CHALLENGE photo & video competition where the travelers vote for their favourite photos or videos. Every photo and video give credit to the owner and will provide further exposure of your business. Send us your brilliant photographs & videos, and we'll make sure the world enjoys it! Photographic and video entries are subject to The Safari Co.'s approval.

This service is included in the business profile package

Learn more about the TOP10 Challenge and see how you can make the most of your photos.

Featured Listing [ 4 per page ] : US$168

A featured listing takes your profile to the next level. Your results listing gets displayed on the chosen content pages for optimum visibility - see example on the right in the orange box. The listing includes an image, a short description, your main category, location, a price range, 'eco-friendly' icon, 'social responsibility' icon and guest rating (if applicable). Your featured listing links to your full profile, rates & specials page, traveler reviews and enquiry/booking page. Here are a few examples of featured listings: Destinations in Africa Weddings in Africa Indian Ocean and African Islands Pricing: 1 month - US$40 3 months - US$75 12 months - US$168


Book a featured listing now	Validity: 1, 3 or 12 months

Priority Listing [ 3 per results page ] : US$168

A priority listing makes you stand out from the crowd - literally! Get top placement of your profile within the results pages of your choice and get noticed by more travelers. The 3 priority listings are at the top of the first results page and it puts you at the top of your game. Pricing: 1 month - US$40 3 months - US$75 12 months - US$168
Book a priority listing now	Validity: 1, 3 or 12 months

Banner Adverts : US$192

Banner ads are placed in-text on subject relevant web pages and travel blog pages for best visibility. These attention grabbing adverts increase the interest in your business significantly. There are 3 types of banners available: Used together: [as per example in this screenshot] 640 x 90 leaderboard 300 x 250 rectangle Used alone: [see an example in the side menu] 600 x 160 skyscraper Pricing: 1 month - US$50 3 months - US$95 12 months - US$192

Book a banner ad now	Validity: 1, 3 or 12 months

Contact a Travel Expert [ 4 per category ] : US$960 (only $80 per month)

Plan and book complete Africa travel packages for travelers from start to finish. Offer your expertise to travelers looking for a specialist to organise their holiday in Africa.

The Travel Expert Category includes:

A listing on the category and/or destination Travel Expert page

An enquiry form directly from your Travel Expert listing

Every Travel Expert listing includes 5 itineraries


The		button prominently features on the top of most pages of
The Safari Co. website, excluding the profile pages. When a client wants assistance in putting together a holiday in Africa, they'll contact one of the travel experts featured in that category.

A Safari Co. travel expert is a tour operator, travel agent or travel management company that specializes in working with travel consumers, their enquiries and reservations on a day-to-day basis. Quick responses, high service levels and competitive prices are crucial to the success of a travel expert.

Travel experts are categorized by destination and/or category and feature on the relevant web page's 'contact a travel expert' section. Potential customers complete a comprehensive enquiry form which is sent directly to you. You then deal direct with the clients to plan and book their holiday arrangements.

If you are a tour operator, travel agent or travel management company, this is a great opportunity to increase your client base by making use of The Safari Co.'s ranking on the search engines.

Travel experts are subject to approval by The Safari Co.

Apply to be a Safari Co. Travel Expert

Validity: 12 months - payable monthly

Printable Travel Guides downloaded by travelers : US$180

The Safari Co. publishes a collection of destination and category specific travel guides that travelers download, save and/or print to take with them on holiday. These helpful travel guides are packed with useful information for travelers to enjoy while they're on vacation - a great way to get more clients.

There are various advertising opportunities to promote your business in your destination's travel guide. Here are some:

Business Listing: US$180 for 12 months

Quarter Page Ad:
1 month - US$70
3 months - US$150
12 months - US$450

Half Page Ad:
1 month - US$100
3 months - US$220
12 months - US$750

Advertise in Travel Guides

Validity: 12 months - payable monthly

The Safari Times : news to the travel trade and travel community


The Safari Co. writes two seperate monthly online news publications to our travel community (subscribed travelers) and the Africa travel trade. These newsletters are packed with the latest news and stories from the Africa travel industry. Our aim is to promote the region of southern and east Africa as a whole and to keep everyone up to date with what's happening. The benefits of our news publication include: creating brand awareness to both travelers and the industry announcing new developments or relevant news advertising specials to the travel consumer introducing new features, routes, packages, changes, upgrades features on specific destinations and categories job opportunities in the travel industry The Safari Times has different promotional opportunities available for exceptional exposure to a targeted audience. Contact us for the newsletter advertising guidelines.

Advertise in The Safari Times		Validity: 1 issue, 3 issues, 12 issues

Get listed on The Safari Co.

It's easy and it works.

Advertising questions?


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	Mon - Fri 8am to 4pm GMT+2

	Email us here

	See frequently asked questions

10 reasons to get listed :

#1 Deal direct with your clients
Qualified enquiries mean more bookings

No commissions or booking fees
Just one low annual fee

Top rankings on search engines
More travelers send enquiries to you

Grow your online profile
Submit articles, photos and videos

Use social media to promote Africa
Facebook, YouTube and Twitter

Further advertising opportunities
Increased exposure = More enquiries

Support poor communities in Africa Fight poverty with your advertising

Submit specials and travel deals
A targeted client-base looking for you

Online Marketing & Web Design
Expert assistance available on request

#10

Link with complimenting businesses
More exposure for your business

See why you should add your listing


	Online Marketing and Advertising

	Why it makes sense to advertise online: Online marketing and advertising far outweigh the responses you get from other media resources (such as magazines, radio and newspaper) if effectively managed. Travelers (leisure and business) are becoming more informed about their intended destination by means of research and travel information sourced on the internet. They want to deal direct with the experts and service providers. Advertising on the internet is one of the most cost-effective ways to advertise with no print runs or expensive air time.

	Advertise on The Safari Co. and grow your online visibility


	Facts about Travel and the Internet

	1. 70% of travelers research and plan their holidays online. 2. Travel is the number one product (44%) bought by internet users; higher than computer software (26%) and books (24%). 3. Travelers trust online reviews written by other travelers. 4. The majority of travelers prefer to book and pay for their travel arrangements online by credit card due to convenience. 5. The internet gives travel businesses unparalelled exposure to millions of potential clients across the globe that book and search for travel services on the worldwide web. 6. Online marketing and advertising offer the highest ROE of any advertising medium, and is one of the most measurable.
	Get listed and receive more bookings